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Case Studies
Label and Print Technologies takes pride in its supplier partnership with the world-renowned wine-producing company, Robertson Winery, to print various labels that embody simplicity, sophistication, and luxury.
The case study label in question is the “William Robertson Chenin Blanc 2024” from a range of wines that includes Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, and Shiraz.
Named after Dr William Robertson, one of the founders of Robertson Winery, this wine pays homage to the winery's rich heritage and commitment to producing quality wines.
Robertson Winery, located in Robertson, South Africa, has an illustrious history dating back to 1852 when it was established by the Scottish immigrants, Dr William Robertson and his wife, Catherine. In 1941 Robertson Winery (Cooperation) was established and initially the focus was on producing bulk wine. In 1984 Robertson Winery started selling wine products under its own brand and over the years, it expanded its operations and gained recognition for its high-quality wines. By the late 20th century, it emerged as one of South Africa's leading wine producers, renowned for its diverse range of wines crafted from the fertile soils of the Breede River Valley.
The label is flexo printed using two standard water-based inks and a gold ink, and then die cut into rolls which are then sent to the Finishing stations required. LPT offers a variety of finishing techniques, such as high build, foiling, and embossing, each contributing to infusing the finished label with a harmonious blend of artistic craftsmanship and technological innovation. Each of these finishing services is conducted at its own dedicated station, with all three options being utilized on the label and further explained below.
High Build Printing: The incorporation of high build printing added tactile depth to the label, enhancing its visual appeal and inviting touch.
This technique not only accentuated key design elements but also provided a sensory experience for consumers, fostering a deeper connection with the brand.
Foiling: The strategic application of foiling introduced an element of luxury and sophistication to the label.
By selectively embellishing certain aspects of the design with metallic foil, the overall aesthetic is enhanced while creating visual contrast and highlighting essential brand elements.
Embossing: Employing embossing techniques, intricate patterns and textures are sculpted onto the label surface, elevating its tactile and visual impact.
The raised surfaces created by embossing added dimensionality and depth, transforming the label into a captivating work of art that commands attention.
Extra finishing features that were added to a premium printed label have a transformative impact on brand perception and consumer engagement.
By using innovative printing techniques and prioritising quality craftsmanship, brand identity is strengthened, setting a new standard for excellence in the wine industry.
