Products
Case Studies
Label and Print Technologies takes pride in its supplier partnership with Deli Spices. This is one of the leading seasoning and additive blend supplier to the Sub-Saharan food industry. We print labels that add value to their product packaging and to the retail shelf regulatory requirements.
Deli Spices was founded in 1981 and has grown to be one of top three suppliers to the meat industry in Southern Africa. The company prides itself on using globally sourced, high-quality ingredients to produce a diverse range of products catering to the food industry.
Label and Print Technologies has been Deli Spices preferred self-adhesive label supplier since 2013.
The partnership began with the marketing promotion label "Made with Love", which has since become iconic, with over 15 million units printed to date.
Known for their commitment to innovation and quality, Label and Print Technologies has supported Deli Spices in various initiatives. One of these examples was in 2014 when Deli Spices was awarded the spice supplier to Shoprite/Checkers for their Championship Boerewors. A retail label had to be supplied with the spice and immense effort was put in to deliver on time.
Over the past decade, Label and Print Technologies has been instrumental in launching and growing some of Deli Spices leading retail labels like Kameeldoring Boerewors™, Boskamp™ Braaiwors and Mom’s Choice™ Burgers, to name a few.
Deli Spices is consistently the first manufacturer to apply government stipulated regulations to retail labels. This is their commitment to supporting consumers in the trade. Clear communications on ingredients and allergens in important to safeguarding our society.
The case study label in focus is Vuyo’s™ Braaiwors, a trademarked product of Deli Spices since 2010, one of the most popular fresh meat range labels.
The label is flexo printed using Six ink stations. Four of the stations are CMYK and the fifth is used for a gold ink which is reversed out on white to display the ingredients section of the label.
The label is then coated with clear gloss UV at the 6th ink station, cut to size using the rotary die cutter, and the waste between the labels and on the sides is stripped away.
A printing process that seems simple at face value requires the printer’s technical expertise in the following areas:
With the above covered, bright and engaging labels that meet Deli Spices' final application requirements, are achieved. Most of these labels are placed on meat packs in butchery fridge aisles, which have high moisture content. The laminate finish facilitates longevity.
Label and Print Technologies has been recognized for excellence in flexographic printing, winning several FTA SA Flexographic Print Excellence awards over the last few years.
Noteworthy achievements include awards for Deli Spices labels such as the desert jelly label and various boerewors labels (including Vuyo’s Braaiwors), underscoring their consistent delivery of high-quality labels that meet Deli Spices' stringent standards.
The collaboration between Label and Print Technologies and Deli Spices Group exemplifies a successful partnership built on mutual trust, dependability, and innovation.
By providing high quality and visually appealing labels that align with Deli Spices' brand identity and product quality, Label and Print Technologies has played a crucial role in enhancing product visibility and consumer engagement across Deli Spices' extensive market footprint.
Looking ahead, both companies remain committed to pushing boundaries in label design and printing technology, ensuring continued success and growth in the dynamic food industry landscape of Sub-Saharan Africa.
Through their long-standing partnership, Label and Print Technologies and Deli Spices Group have not only elevated the visual appeal of Deli Spices' products but also reinforced their market leadership through innovation and excellence in label printing.
As Deli Spices continues to expand its reach and product offerings, Label and Print Technologies stands ready to support their growth with cutting-edge label solutions that resonate with both retailers and consumers alike.
